Building an AI marketing OS my team actually uses
AI systemsHow I built Gojo, a Slack-native marketing AI assistant that gives my team a shared source of truth for copy, strategy, and everyday execution.
Hi, I'm Santi. I'm a technical marketer who helps early-stage startups launch and scale developer products.
I believe marketing leaders should never graduate out of execution. At that stage, companies need someone with the judgment to set the direction and the craft to bring it to life, down to the smallest details.
Today I'm VP of Marketing at Boundless, an inference platform for startups, where I lead marketing across brand, product marketing, events, and social.
Rebranding Boundless as an AI inference company
BrandingHow I gave Boundless a new story and visual identity for its move into AI, completing the rebrand in 30 days.
Turning a technical milestone into an industry-wide campaign
GTM campaignHow I turned a hard-to-explain engineering milestone into a five-week campaign that brought researchers, partners, developers, and GPU operators together around a shared goal.
Launching a new category for developer infrastructure
Category creationHow I launched RISC Zero's first zkVM, made a new kind of cryptographic software understandable to developers, and used the market's response to defend its lead as competitors followed.
Turning a developer product into a memorable brand
Developer growthHow I made Aleo's privacy platform feel worth joining early through a clear point of view, recognizable characters, useful content, and moments that brought the developer community together.
Building a TikTok audience to 250K followers
Short-form distributionHow making hundreds of short-form videos taught me to earn attention, build an audience, and grow a TikTok account to more than 250K followers.
About
I'm drawn to technical products that are difficult to explain and early markets that haven't settled on a shared language yet. Over the last several years, I've helped turn unfamiliar technology into clear positioning, memorable launches, and brands people can recognize. I've learned how to adapt to what a company needs as it grows, whether that means operating as a solo marketer, building a team from the ground up, or leading the entire function.
Experience
Boundless · VP of Marketing
AI inference platform for startups, where I joined as Head of Product Marketing and now lead the full marketing function.
RISC Zero · Senior Product Marketing Lead
VC-backed cryptography infrastructure securing more than $12B in economic value, where I led every product launch.
Aleo · Head of Social
An a16z-backed developer platform for private payments, where I grew the social audience by more than 200K.
Enspyre Investing · Founder & Creator
Grew a personal media channel to 260K followers in under two years.
VLGE · Content Marketing
Fashion technology studio backed by L’Oréal, where I led client pitches and sales enablement for some of the world’s largest fashion houses.
